The real estate industry can seem overwhelming with its jargon, legalities, and fluctuating market trends. Whether you’re a buyer, investor, agent, or new to the game, this cheat sheet simplifies the key elements you need to know—especially for the UAE market.
🏡 1. Real Estate Basics
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Property Types: Residential, Commercial, Off-Plan, Ready-to-Move, Freehold, Leasehold.
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Key Parties: Buyer, Seller, Agent, Developer, Broker, Investor, Tenant, Landlord.
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Popular UAE Locations: Dubai Marina, Downtown Dubai, Business Bay, JVC, Abu Dhabi Corniche.
🧾 2. Must-Know Documents (UAE Focus)
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Title Deed – Proof of ownership (issued by DLD or other authorities).
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Ejari – Mandatory tenancy registration system in Dubai.
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Form F, A, B (RERA Forms) – Standardized contracts between buyers, sellers, and agents.
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NOC – No Objection Certificate from developer when selling property.
💰 3. Common Fees & Costs
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DLD Transfer Fee: 4% of property value.
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Agency Commission: 2% (typically).
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Trustee Fee: AED 4,000–5,000.
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Maintenance Fees: Varies by building/community.
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Down Payment: Usually 20–25% (for expats on mortgage).
🧠 4. Real Estate Investment Tips
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Buy in Growth Areas: Look at infrastructure plans, metro expansions, and off-plan launches.
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Evaluate ROI: Rental yield in Dubai ranges from 5–8% annually.
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Check Developer Reputation: Stick with EMAAR, DAMAC, Nakheel, etc., to reduce risk.
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Plan Exit Strategy: Will you sell, rent, or hold long-term?
📈 5. Marketing & Listing Hacks
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Use high-quality photos & video tours
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List on top portals: Bayut, Property Finder, Dubizzle
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Write SEO-friendly descriptions
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Use WhatsApp Business for quick follow-ups
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Post on Instagram, TikTok & LinkedIn regularly
🛠️ 6. Tools You’ll Need
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CRM: Zoho, HubSpot, Property Base
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Virtual Tours: Matterport, 360 Cameras
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Design: Canva for property flyers, brochures
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Signatures: DocuSign, Adobe Sign
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Analytics: Google Analytics, Property Finder Insights
📚 7. Learn the Lingo
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ROI: Return on Investment
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Cap Rate: Net operating income ÷ property value
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Freehold: Full ownership (including land)
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Leasehold: Long-term lease (up to 99 years)
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Off-plan: Buying property under construction
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Ready Property: Completed and ready to occupy
✅ Quick Checklist for Agents
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RERA Certified
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Updated listings on portals
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Strong WhatsApp follow-up system
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Good knowledge of payment plans
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Familiar with property laws & forms
🔚 Final Word
Real estate success comes down to knowledge, consistency, and trust. Use this cheat sheet as your foundation—whether you’re closing your first deal or scaling your property portfolio.
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